BMGMT 180 - Marketing

Credits: 5

Marketing has changed from one-way messaging to a conversation between companies and their customers. This course not only explores consumer buying behavior, target markets and trends, but it will assist you in better understanding your customer, so you know how to motivate them to engage with your business. In this course you will learn a variety or marketing strategies and tactics to establish and maintain long-term relationships with your current and future customers. Completing ENGL& 101 prior to taking this course is highly recommended due to the amount of research and writing that will be required during the course.

Prerequisite: ENGL& 101 recommended.
5 hours Lecture