Business Management - Sales and Marketing, CR

This Certificate of Recognition provides the basics of sales, marketing, customer service, business ethics, and negotiations for the business professional. It is uniquely designed to accompany an individual’s previous business experience, training, and/or education.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

1. Identify the organizational and individual behaviors that create a positive customer service environment (BMGMT 170)
2. Write a marketing plan demonstrating a competency in several areas relevant to establishing and maintaining long-term relationships with current and future customers (BMGMT 180)
3. Demonstrate proficiency at using the elements of professional selling (BMGMT 181)
4. Develop the skill of negotiating by using integrative and distributive strategies and tactics (BMGMT 183)
5. Use an ethical decision-making process and incorporate alternative viewpoints in making better decisions in difficult or controversial situations (BMGMT 145)