Sales and Marketing, CR

This certificate provides the basics of Sales, Marketing, Customer Service, and Electronic Commerce for the business professional. It is uniquely designed to accompany an individual’s previous business experience, training, and/or education.

Program Learning Outcomes

Effectively describe key components of a non-traditional small business marketing campaign.

1. Identify basic consumer buyer behavior and corresponding marketing strategies in maintaining customer relationships.
2. Write a basic Marketing Plan.
3. Identify traits, skills, and responsibilities necessary for the sales professional.
4. Describe a variety of e-business strategies and platforms to enhance information management systems.